As a salon owner, differentiating yourself from local competition is important to hold a successful and flourishing business. Let’s face it, women will travel near and far to visit a salon that makes them feel comfortable—one that suits them and their needs the best. With the focus on going green and organic living, offering all natural beauty products in your salon might be the deciding factor between your salon and the one just a few blocks away.
As an expert in the field of hair design and cosmetology, it is important to offer your clients the most up-to-date information pertaining to hair care and skin treatment. What is used on our skin is just as important as what we consume each day. Being knowledgeable and aware of healthy habits will be demonstrated to those who come to you for expert care.
Natural and organic beauty lines have made way to the shelves of drugstores and beauty retailers nationwide. Famous brands like Burt’s Bees and Bare Minerals may cost more than competitor brands but the promise of all natural and safe ingredients are luring consumers in left and right.
Natural vs. Organic
Natural beauty products are derived from plant-based ingredients and are harvested from nature. Burt’s Bees is a natural cosmetic line and products are made with natural ingredients that are non-toxic and safe to use.
Organic cosmetic products, much like organic vegetables and food found at your local grocery store, are made from ingredients without the use of pesticides or chemicals. Products advertised as 100% organic must be certified by the U.S. Department of Agriculture. The product line at Lush is a great example of organic cosmetics that contain only the safest oils and synthetics.
Why is it better for you?
Knowledge is power and it may inherently keep you out of harm’s way. If you have yet to make the switch, take a look at your current make-up and the ingredients present. If you cannot pronounce the names, chances are it’s likely unhealthy. Here are a few recognizable ingredient listings that you may be familiar with and where they can be found.
· Coal tar: Dandruff shampoos, hair dye
· Lead Acetate: Hair dye
· Synthetic Colors: Make-up
Being eco-friendly and using only natural and organic products will reduce harm to your body and the environment in which you live. In essence, making the switch is a win-win. If you currently live, eat and breathe an all-natural and organic lifestyle, bringing these comforts into your salon will allow for others to partake in your healthy and mindful decision, keeping your clients at ease knowing that they are in the hands of a knowledgeable expert in the beauty industry.
Andrea is a salon owner who has been in the beauty industry for over 20 years and currently writes about beauty tips, tricks and advice for the Long Island Beauty School.